Oh recent articles to generate traffic to your website traditional English online marketing us you went on Google AdWords you paid a couple of bucks somebody would search I want video and you would come up on for a search problem is everyone discovered how to do that so it became very expensive so what did people start doing they started to write articles and subjects that they thought would interest their audience and use that as a way to generate traffic to their website and then potentially convert the lead and this was a great way to just have some cheap a seeding and it worked very nicely on social media and you could put it on Facebook but then what happened facebook we started having to pay for this reach so you started having to put spend on that which wasn't so great so you now move into this video space because it's kind of like the cheap content where written content was like four years ago so that's why you do content you also do content because of the penguin and panda releases so when you're talking to your marketing managers depending on their technical skills and if you feel that they start asking you about SEO you can say this is a great way to help you with deal with penguin and panda because penguin and panda which were the new google algorithm releases emphasize good content and video actually has a higher rank within the algorithm so you can actually get your website placed higher than before us so i think like just to bring in a little bit down like how i like to look at content marketing and also it has been where it is now so if you want to engage in is that content marketing is basically a blue-eyed style is interval given yams about you give and if you give enough people will give you something back that's basically like if we really bring it down tonight it's basically about I do something of value to you and I keep giving it to you just keep giving it and somebody feel like maybe I almost all those guys something so maybe payback but what I'm pay back with it's not necessarily find something you can just be you're putting in my numerous putting into information actually answering your survey sharing something and that'sthat's basically like really know it that's basically the idea