Video plays a crucial role in Kilroy's marketing and communication strategy. And with more than 400 videos produced, they have become reinventors of the video content marketing category.

"We started off with just one intern who wanted to record his travel journeys. We were actually lucky - this format has proven to be really successful and exciting. Nowadays, we always have a few interns and collaborators traveling around the world, producing videos of their journeys and bringing the youth travel spirit closer to our target audience in Scandinavia. There is no better medium than video to do this," says Lasse Grunstrup, Kilroy's Global Web Content Manager.