Imported from TwentyThree Staging
Case: Kilroy, content marketing and e-commerce
Video plays a crucial role in Kilroy's marketing and communication strategy. And with more than 400 videos produced, they have become reinventors of the video content marketing category.
"We started off with just one intern who wanted to record his travel journeys. We were actually lucky - this format has proven to be really successful and exciting. Nowadays, we always have a few interns and collaborators traveling around the world, producing videos of their journeys and bringing the youth travel spirit closer to our target audience in Scandinavia. There is no better medium than video to do this," says Lasse Grunstrup, Kilroy's Global Web Content Manager.
Video Transcript
my name is less conscious top and I'm
the web content manager of the kilroy
killer is a student travel agency and
student education agency will help
people fulfill their dreams video for
Kira is very important because its first
of all it's inspirational stuff and
that's what you need when you're in the
travel business and education business
and people traveling abroad into the
world so you want to show what's out
there and what they can expect quite
soon after we we started working with
with the video we would try to screen
the market for four different kinds of
solutions we actually found that 23
video at that time was the best partner
for us and still is today and so we we
ended up with the 23 and today we have a
great partnership we're currently
running 23 based websites in seven
different markets whenever we have some
some feedback or some development
request the 23 actual listens to us and
quite speedy was developing this these
features that that we may need since we
introduced video we've seen that the
period that time spent on on our website
is actually increased but whenever we do
a post whether it's a news item on our
website or if it's a social media update
whenever we include a video we get a
higher response rate it's just much more
interesting to click and see a video
than it is sexually by our reading it
takes an effort to read a text and
minutes it's more it's easier and more
interesting
to watch a video
