Imported from TwentyThree Staging
Team Fox video: Salgado talks video marketing
Tester
Video Transcript
{Oh recent articles to generate traffic}
{to your website traditional English}
{online marketing us you went on Google}
{AdWords you paid a couple of bucks}
{somebody would search I want video and}
{you would come up on for a search}
{problem is everyone discovered how to do}
{that so it became very expensive so what}
{did people start doing they started to}
{write articles and subjects that they}
{thought would interest their audience}
{and use that as a way to generate}
{traffic to their website and then}
{potentially convert the lead and this}
{was a great way to just have some cheap}
{a seeding and it worked very nicely on}
{social media and you could put it on}
{Facebook but then what happened facebook}
{we started having to pay for this reach}
{so you started having to put spend on}
{that which wasn't so great so you now}
{move into this video space because it's}
{kind of like the cheap content where}
{written content was like four years ago}
{so that's why you do content you also do}
{content because of the penguin and panda}
{releases so when you're talking to your}
{marketing managers depending on their}
{technical skills and if you feel that}
{they start asking you about SEO you can}
{say this is a great way to help you with}
{deal with penguin and panda because}
{penguin and panda which were the new}
{google algorithm releases emphasize good}
{content and video actually has a higher}
{rank within the algorithm so you can}
{actually get your website placed higher}
{than before us so i think like just to}
{bring in a little bit down like how i}
{like to look at content marketing and}
{also it has been where it is now so if}
{you want to engage in}
{is that content marketing is basically a}
{blue-eyed style is interval given yams}
{about you give and if you give enough}
{people will give you something back}
{that's basically like if we really bring}
{it down tonight it's basically about I}
{do something of value to you and I keep}
{giving it to you just keep giving it and}
{somebody feel like maybe I almost all}
{those guys something so maybe payback}
{but what I'm pay back with it's not}
{necessarily find something you can just}
{be you're putting in my numerous putting}
{into information actually answering your}
{survey sharing something and}
{that'sthat's basically like really know}
{it that's basically the idea}
