Imported from TwentyThree Staging
Team Fox video: Salgado talks video marketing
Tester
Video Transcript
Oh recent articles to generate traffic
to your website traditional English
online marketing us you went on Google
AdWords you paid a couple of bucks
somebody would search I want video and
you would come up on for a search
problem is everyone discovered how to do
that so it became very expensive so what
did people start doing they started to
write articles and subjects that they
thought would interest their audience
and use that as a way to generate
traffic to their website and then
potentially convert the lead and this
was a great way to just have some cheap
a seeding and it worked very nicely on
social media and you could put it on
Facebook but then what happened facebook
we started having to pay for this reach
so you started having to put spend on
that which wasn't so great so you now
move into this video space because it's
kind of like the cheap content where
written content was like four years ago
so that's why you do content you also do
content because of the penguin and panda
releases so when you're talking to your
marketing managers depending on their
technical skills and if you feel that
they start asking you about SEO you can
say this is a great way to help you with
deal with penguin and panda because
penguin and panda which were the new
google algorithm releases emphasize good
content and video actually has a higher
rank within the algorithm so you can
actually get your website placed higher
than before us so i think like just to
bring in a little bit down like how i
like to look at content marketing and
also it has been where it is now so if
you want to engage in
is that content marketing is basically a
blue-eyed style is interval given yams
about you give and if you give enough
people will give you something back
that's basically like if we really bring
it down tonight it's basically about I
do something of value to you and I keep
giving it to you just keep giving it and
somebody feel like maybe I almost all
those guys something so maybe payback
but what I'm pay back with it's not
necessarily find something you can just
be you're putting in my numerous putting
into information actually answering your
survey sharing something and
that'sthat's basically like really know
it that's basically the idea
