so strong and so well trusted and and the guidelines are so clear that they're able to do that and have that very strong collaboration the second is i actually i SAT through the panel for Pinterest earlier today and what was quite interesting there is I think you know among all the most popular platforms that brand owners and marketers use for me i see i see pinterest really is like the fourth like to facebook instagram and twitter and you know i was quite astounded surprised that the value of them they're the one platform where the pinners there there's a strongest conversion to purchase and so that was that was kind of quite impactful i think i think if you tell that story to any marketer you know they will definitely listen it and there's definitely valuable for that platform and then they talked about the pinners and that they're really curating nirvana there could be curating the dream so you know could be a new baby a new room a new home and they don't necessarily buy everything but the brand and that physical product to contribute to that experience really plays a role in how the pinner sort of create that world within their own journey on that platform so here i am standing in from the signal command center and they actually has some cool features one i haven't seen before that's right over there it's an emoji cloud how cool is that so what you see here is a big map you can see where the conversation takes place obviously several social media week cities and this map has been building up for the last three days and here you see the spike of conversations by New York which is really off the grid so it's the end of day 3 of social media week New York Here I am back in my hotel the freaking awesome citizen m hotel on Times Square in New York and oh man I got too much information to digest I didn't got enough time to do these short videos but i'll make the best of it um learned a lot today and well of course we know every year is the year of mobile and so it's 2016 nothing changes there and well it seems that a lot of people are waiting for facebook to roll out instant articles for everyone of course they surprised us this week with a global rollout up to the new like buttons the emoticons yeah and yeah I learned another fun fact which you probably don't know but that's that Facebook autoplay video was the first inspired by the Harry Potters Daily Prophet immersive content experience you know there when they open up the paper and you see this moving video photo kind of thing and I came to realize that a more than twenty nine percent of our time spent online we stare at a vertical content and then I realized that with my company rossa see we actually we don't make any vertical content when we should start doing so and now vertical screens are the ship and that's where snapchat comes in and I was hoping hoping that I could attend some sessions about snapchat because I don't get snaps yet maybe I'm too old but I just didn't have time and then there's Twitter and the Netherlands people say the twitter is that mmm I don't believe so I think there's still no decent alternative for Twitter during events it's I see a lot of people tweeting here also in New York and Twitter surprised me yesterday with the new Twitter gifts which probably aren't that new for people in the States but I got to play around with them and well it makes witter even more cool than buddies so yeah as I said it's too much and probably i'll realize next week what inspired me the most so this is just a quick wrap-up and yeah i'd like to invite you all in november november 14 till 18 in rotterdam it will be social media week rotterdam and the people from comfo will be there as well and we all would be awesome to see you guys there oh wait and video like this there's always one more thing and yes I do got one more thing everybody was telling me that 2060 will be the year of virtual reality I'm guessing not so much because the equipment is still way too expensive but I noticed another thing and that's that there's a lot of people walking around in New York with 360 cameras and guess though those aren't that cheap as well but a lot of people are experimenting with it gets great opportunities to new forms of videos and also for advertising on Facebook with 360 so you can move your phone and then you can also move the video as well it hard to explain without 360 video so that was why one more thing and here is me signing off kutta