Imported from TwentyThree Staging
Q&A about social media
Our live reporters Maarten Reijgersberg and Roza Tsvetkova are traveling to Social Media Week Jakarta and New York to share the latest trends with you.
Video Transcript
{so strong and so well trusted and and}
{the guidelines are so clear that they're}
{able to do that and have that very}
{strong collaboration the second is i}
{actually i SAT through the panel for}
{Pinterest earlier today and what was}
{quite interesting there is I think you}
{know among all the most popular}
{platforms that brand owners and}
{marketers use for me i see i see}
{pinterest really is like the fourth like}
{to facebook instagram and twitter and}
{you know i was quite astounded surprised}
{that the value of them they're the one}
{platform where the pinners there there's}
{a strongest conversion to purchase and}
{so that was that was kind of quite}
{impactful i think i think if you tell}
{that story to any marketer you know they}
{will definitely listen it and there's}
{definitely valuable for that platform}
{and then they talked about the pinners}
{and that they're really curating nirvana}
{there could be curating the dream so you}
{know could be a new baby a new room a}
{new home and they don't necessarily buy}
{everything but the brand and that}
{physical product to contribute to that}
{experience really plays a role in how}
{the pinner sort of create that world}
{within their own journey on that}
{platform so here i am standing in from}
{the signal command center and they}
{actually has some cool features one i}
{haven't seen before that's right over}
{there it's an emoji cloud how cool is}
{that so what you see here is a big map}
{you can see where the conversation takes}
{place obviously several social media}
{week cities}
{and this map has been building up for}
{the last three days and here you see the}
{spike of conversations by New York which}
{is really off the grid so it's the end}
{of day 3 of social media week New York}
{Here I am back in my hotel the freaking}
{awesome citizen m hotel on Times Square}
{in New York and oh man I got too much}
{information to digest I didn't got}
{enough time to do these short videos but}
{i'll make the best of it um learned a}
{lot today and well of course we know}
{every year is the year of mobile and so}
{it's 2016 nothing changes there and well}
{it seems that a lot of people are}
{waiting for facebook to roll out instant}
{articles for everyone of course they}
{surprised us this week with a global}
{rollout up to the new like buttons the}
{emoticons yeah and yeah I learned}
{another fun fact which you probably}
{don't know but that's that Facebook}
{autoplay video was the first inspired by}
{the Harry Potters Daily Prophet}
{immersive content experience you know}
{there when they open up the paper and}
{you see this moving video photo kind of}
{thing and I came to realize that a more}
{than twenty nine percent of our time}
{spent online we stare at a vertical}
{content and then I realized that with my}
{company rossa see we actually we don't}
{make any vertical content when we should}
{start doing so and now vertical screens}
{are the ship and that's where snapchat}
{comes in and I was hoping hoping that I}
{could attend some sessions about}
{snapchat because I don't get snaps yet}
{maybe I'm too old but I just didn't have}
{time and then there's Twitter and the}
{Netherlands people say the twitter is}
{that mmm I don't believe so I think}
there's
{still no decent alternative for Twitter}
{during events it's I see a lot of people}
{tweeting here also in New York and}
{Twitter surprised me yesterday with the}
{new Twitter gifts which probably aren't}
{that new for people in the States but I}
{got to play around with them and well it}
{makes witter even more cool than buddies}
{so yeah as I said it's too much and}
{probably i'll realize next week what}
{inspired me the most so this is just a}
{quick wrap-up and yeah i'd like to}
{invite you all in november november 14}
{till 18 in rotterdam it will be social}
{media week rotterdam and the people from}
{comfo will be there as well and we all}
{would be awesome to see you guys there}
{oh wait and video like this there's}
{always one more thing and yes I do got}
{one more thing everybody was telling me}
{that 2060 will be the year of virtual}
{reality I'm guessing not so much because}
{the equipment is still way too expensive}
{but I noticed another thing and that's}
{that there's a lot of people walking}
{around in New York with 360 cameras and}
{guess though those aren't that cheap as}
{well but a lot of people are}
{experimenting with it gets great}
{opportunities to new forms of videos and}
{also for advertising on Facebook with}
{360 so you can move your phone and then}
{you can also move the video as well it}
{hard to explain without 360 video so}
{that was why one more thing and here is}
{me signing off kutta}
